CSS-Journalism-Mass-Communication-Syllabus-2025 Multan Kitab Ghar

CSS Journalism & Mass Communication Syllabus 2025

CSS Journalism & Mass Communication 2025 Group 7

CSS Journalism & Mass Communication Syllabus 2025

This article covers the CSS Journalism & Mass Communication complete Syllabus.

The syllabus of CSS Journalism & Mass Communication consists of 8 parts of a collective 100 marks.

The examination for CSS Journalism & Mass Communication is the Group 7 exam for CSS candidates

CSS Journalism & Mass Communication Syllabus 2025

Paper (100 Marks)

  • Introduction to Mass Communication: 

    • Concept, Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models. 
    • Functions of a model, Evaluation of a model 
    • Basic models in Mass Communication: a) Lasswell’s Model (1948) b) Shannon-Weaver model (1948) c) Osgood,s model (1954) d) Schramm’s model (1954) e) Newcomb’s symmetry theory (1953) f) Westley-McLean’s model (1976) g) Gerbner model (1956) 

  • Mass Communication Theories: 

    • Normative theories of the press: Schramm’s four theories and criticism on these theories 
    • Media as agents of power 
    • The Spiral of silence 
    • Media Usage and gratifications 
    • Media hegemony 
    • Diffusion of innovations 
    • Powerful effects model: hypodermic needle, magic bullet theory. 
    • Moderate effects model: two-step and multi-step flow of communication. 
    • Powerful media revisited: Marshall McLuhan’s media determinism 

  • Global / International Communication: 

    • The Historical Context of International Communication 
    • Globalization, technology and the mass media 
    • Communication and Cultural imperialism 
    • Communication Flow in Global Media: Imbalance in the flow of Information between North and South 
    • McBride commission and its recommendations. 
    • International Communication in the Internet Age: the new social media and its effects on the developing world 

  • Media and Society:

    • Mass media and social change 
    • Media as a social system: The balance between interrelation and interdependence 
    • Media freedom and its role for democracy, 
    • The functional approach to mass media: four social functions of the media 
    • Media as an awareness agent 
    • Mass media and social representation 

  • Mass Media in Pakistan: 

    • Media system in Pakistan: historical, chronological and analytical review 
    • The system of journalism and the media system 
    • Employer-employee relations in Pakistani media 
    • Government-press relations 
    • Press in Pakistan: The newspaper industry, from mission to the market 
    • Electronic media: from total dependence to enormous power 
    • The new 24/7 television: uses and abuses 
    • The new radio: potential for change and the present performance. 
    • The question of freedom and responsibility 

  • Development Support Communication: 

    • Theories of development support communication with a specific focus on the Developing World 
    • The dominant paradigm of development: historical, analytical perspective 
    • The Alternative paradigm of development 
    • Small is beautiful: community development as a snowball effect. 
    • Globalization vs Localization 
    • Glocalization 
    • Social Marketing: how to infuse new ideas into a developing population 

  • Public Relations: 

    • Concept of Public Relations 
    • Historical development of public relations: from press agentry to PR 
    • Public relations in Pakistan 
    • Ministry of information 
    • Press Information Department (PID) 
    • Public relations and publicity 
    • PR as a tool for governance 
    • Private PR agencies and their structure 
    • Basic methods of PR: press release, press note, press conference 
    • PR Ethics 

  • Media Laws and Ethics: 

    • History of Media Laws in Pakistan 
    • Development of media regulations from British colonial era to Independent Pakistan 
    • Libel, Defamation and relevant portions of PPC 
    • PPO, RPPPO
    • PEMRA: establishment, development, and operational mechanisms 
    • Press Council of Pakistan (PCP) 
    • Citizens Media Commission: need, present status, and reasons for inactivity 
    • Press Code of Ethics 
    • The inability of the media to develop a code of ethics as an institution 
    • The media’s quest for freedom and its inability to self-regulate

This is the complete syllabus for preparation of CSS Journalism & Mass Communication.

The Candidates should prepare thoroughly to succeed in the examination.

Therefore, here are a few suggested books you can buy for better learning about CSS Journalism & Mass Communication from your favorite Multan Kitab Ghar online bookstore.

Suggested Reading Books for CSS Journalism & Mass Communication Syllabus 2025

  • Broadcast Regulations: the German Example by Metzger, Herbert. FES 1993. 
  • Communication Models for The Study of Mass Communication, 2 nd Ed by McQuail, Dennis &Windhal, Swen, Longman, 1982. 
  • Convergence Culture: Where old and new Media by Blackwell publishing Ltd, USA. 
  • Communication Theories: Origins, Methods and Uses in the Mass Media 5 th Ed by Werner J. Severin, James W. Tankard Jr. Longman, 1997. 
  • Diffusion of Innovations 5 th Ed by Rogers, Everett M. Free Press 2003 
  • Ethics in Journalism: A Reader on Their Perception in the Third World by Kunczik, Michael (Ed.). FES 1999. 
  • Handbook of International and Intercultural Communication 2 nd Ed by Gudykunst & Mody, Sage, 2001. 
  • McQuail's Mass Communication Theory, 4th Ed by Denis McQuail. Sage, 2000. 
  • Media And Society into the 21st Century: AHistorical Introduction by Blackwell publishing Ltd, USA.
  • “Media / Impact” by WadsWorth/ Thompson Learning, Belmont, CA 
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