{"product_id":"research-methods-for-business-8th-edition-by-uma-sekaran-roger-bougie","title":"Research Methods for Business 8th Edition by Uma Sekaran \u0026 Roger Bougie","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eResearch Methods for Business: A Skill-Building Approach (8th Edition)\u003c\/strong\u003e by \u003cstrong\u003eUma Sekaran\u003c\/strong\u003e and \u003cstrong\u003eRoger Bougie\u003c\/strong\u003e is one of the world's most trusted textbooks for learning business research methods. It provides a practical, step-by-step approach to planning, conducting, analyzing, and presenting business research, making it ideal for students and professionals alike.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe book covers the complete research process, including \u003cstrong\u003eproblem identification, literature review, research design, qualitative and quantitative research methods, sampling techniques, questionnaire design, data collection, hypothesis development, measurement scales, statistical analysis, validity and reliability, ethics in research, and report writing\u003c\/strong\u003e. Real-world examples, case studies, practical exercises, and skill-building activities help readers develop essential research and analytical skills.\u003c\/p\u003e\n\u003cp\u003eThis textbook is widely used in \u003cstrong\u003eBBA, MBA, MPhil, Business Administration, Management, Marketing, Human Resource Management, Finance, Economics, and Social Sciences\u003c\/strong\u003e programs, making it an indispensable resource for academic success and professional research.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp\u003e✔ Original 8th Edition\u003cbr\u003e✔ Written by Uma Sekaran \u0026amp; Roger Bougie\u003cbr\u003e✔ Step-by-Step Research Process\u003cbr\u003e✔ Covers Qualitative \u0026amp; Quantitative Research Methods\u003cbr\u003e✔ Research Design \u0026amp; Methodology\u003cbr\u003e✔ Questionnaire Design \u0026amp; Sampling Techniques\u003cbr\u003e✔ Statistical Data Analysis\u003cbr\u003e✔ Business Research Ethics\u003cbr\u003e✔ Practical Examples \u0026amp; Case Studies\u003cbr\u003e✔ End-of-Chapter Exercises\u003cbr\u003e✔ Premium Quality Printing\u003cbr\u003e✔ Durable Paperback Binding\u003c\/p\u003e","brand":"Multan Kitab Ghar","offers":[{"title":"Default Title","offer_id":47658853630101,"sku":"121755","price":675.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/2000\/7061\/files\/Research_Methods_for_Business_8th_Edition_by_Uma_Sekaran_Roger_Bougie.jpg?v=1785587678","url":"https:\/\/mkg.com.pk\/products\/research-methods-for-business-8th-edition-by-uma-sekaran-roger-bougie","provider":"Multan Kitab Ghar","version":"1.0","type":"link"}