{"product_id":"managerial-economics-15th-edition-by-hirschey-bentzen-scheibye-cengage","title":"Managerial Economics 15th Edition by Hirschey, Bentzen \u0026 Scheibye | Cengage","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eManagerial Economics (15th Edition)\u003c\/strong\u003e by \u003cstrong\u003eMark Hirschey, Niels Vestergaard Bentzen, and Frederik S. Scheibye\u003c\/strong\u003e is a comprehensive textbook that bridges economic theory and practical business decision-making. Designed for business and economics students, this edition demonstrates how managers use economic principles to make informed decisions in today's competitive and global marketplace.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe book provides in-depth coverage of \u003cstrong\u003edemand analysis, consumer behavior, demand forecasting, production and cost analysis, pricing strategies, market structures, game theory, risk analysis, capital budgeting, investment decisions, and strategic management\u003c\/strong\u003e. It also includes real-world case studies, practical business examples, and analytical tools that help students apply economic concepts to managerial challenges.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003eBBA, MBA, Economics, Business Administration, Commerce, and Management\u003c\/strong\u003e students, this textbook is an essential resource for academic study, examinations, and professional development.\u003c\/p\u003e\n\u003ch2\u003eManagerial Economics 15th Edition\u003c\/h2\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp\u003e✔ Written by Mark Hirschey, Niels Vestergaard Bentzen \u0026amp; Frederik S. Scheibye\u003cbr\u003e✔ Original 15th Edition\u003cbr\u003e✔ Comprehensive Managerial Economics Coverage\u003cbr\u003e✔ Real-World Business Applications \u0026amp; Case Studies\u003cbr\u003e✔ Covers Demand, Cost, Production \u0026amp; Pricing Decisions\u003cbr\u003e✔ Includes Strategic Decision-Making \u0026amp; Game Theory\u003cbr\u003e✔ Practical Examples and End-of-Chapter Exercises\u003cbr\u003e✔ Suitable for Undergraduate \u0026amp; Graduate Courses\u003cbr\u003e✔ Premium Quality Printing\u003cbr\u003e✔ Durable Paperback Binding\u003c\/p\u003e","brand":"Multan Kitab Ghar","offers":[{"title":"Default Title","offer_id":47658821681301,"sku":"147494","price":899.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/2000\/7061\/files\/Managerial_Economics_15th_Edition_by_Hirschey_Bentzen_Scheibye_Cengage.jpg?v=1785580406","url":"https:\/\/mkg.com.pk\/products\/managerial-economics-15th-edition-by-hirschey-bentzen-scheibye-cengage","provider":"Multan Kitab Ghar","version":"1.0","type":"link"}