{"product_id":"global-marketing-management-8th-edition-by-warren-j-keegan-gautam-dutta","title":"Global Marketing Management (8th Edition) by Warren J. Keegan \u0026 Gautam Dutta","description":"\u003cp data-start=\"241\" data-end=\"672\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong data-start=\"241\" data-end=\"286\"\u003eGlobal Marketing Management (8th Edition)\u003c\/strong\u003e by \u003cstrong data-start=\"290\" data-end=\"310\"\u003eWarren J. Keegan\u003c\/strong\u003e and \u003cstrong data-start=\"315\" data-end=\"331\"\u003eGautam Dutta\u003c\/strong\u003e is a comprehensive textbook that explores the principles and practices of global marketing in today's interconnected business environment. Published by \u003cstrong data-start=\"484\" data-end=\"495\"\u003ePearson\u003c\/strong\u003e, this edition provides a strategic approach to international marketing, covering the latest trends, digital transformation, globalization, and real-world business case studies.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"674\" data-end=\"1061\"\u003eThe book explains key concepts such as \u003cstrong data-start=\"713\" data-end=\"951\"\u003eglobal market entry strategies, international branding, consumer behavior, market research, product development, pricing, distribution channels, integrated marketing communications, digital marketing, and global competitive strategies\u003c\/strong\u003e. It is an essential resource for students of \u003cstrong data-start=\"997\" data-end=\"1060\"\u003eBBA, MBA, Marketing, International Business, and Management\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"1063\" data-end=\"1066\"\u003e\n\u003ch1 data-section-id=\"u0ybrq\" data-start=\"1068\" data-end=\"1082\"\u003eKey Features\u003c\/h1\u003e\n\u003cul data-start=\"1084\" data-end=\"1462\"\u003e\n\u003cli data-section-id=\"14v96xf\" data-start=\"1084\" data-end=\"1132\"\u003eWritten by \u003cstrong data-start=\"1097\" data-end=\"1132\"\u003eWarren J. Keegan \u0026amp; Gautam Dutta\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"6qg2ub\" data-start=\"1133\" data-end=\"1157\"\u003eLatest \u003cstrong data-start=\"1142\" data-end=\"1157\"\u003e8th Edition\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"e5etcv\" data-start=\"1158\" data-end=\"1184\"\u003ePublished by \u003cstrong data-start=\"1173\" data-end=\"1184\"\u003ePearson\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ev4c0c\" data-start=\"1185\" data-end=\"1229\"\u003eComprehensive Coverage of Global Marketing\u003c\/li\u003e\n\u003cli data-section-id=\"mps5i\" data-start=\"1230\" data-end=\"1264\"\u003eReal-World Business Case Studies\u003c\/li\u003e\n\u003cli data-section-id=\"1cpfpbk\" data-start=\"1265\" data-end=\"1301\"\u003eUpdated Digital Marketing Concepts\u003c\/li\u003e\n\u003cli data-section-id=\"ehdydk\" data-start=\"1302\" data-end=\"1346\"\u003eStrategic International Marketing Approach\u003c\/li\u003e\n\u003cli data-section-id=\"1azzgtn\" data-start=\"1347\" data-end=\"1376\"\u003eEasy-to-Understand Language\u003c\/li\u003e\n\u003cli data-section-id=\"5atyxo\" data-start=\"1377\" data-end=\"1407\"\u003eIdeal for University Courses\u003c\/li\u003e\n\u003cli data-section-id=\"k55d5b\" data-start=\"1408\" data-end=\"1434\"\u003ePremium Quality Printing\u003c\/li\u003e\n\u003cli data-section-id=\"1i7ts59\" data-start=\"1435\" data-end=\"1462\"\u003eDurable Paperback Binding\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Multan Kitab Ghar","offers":[{"title":"Default Title","offer_id":47639299129493,"sku":"136053","price":810.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/2000\/7061\/files\/GlogbalMarketingManagement.jpg?v=1785323966","url":"https:\/\/mkg.com.pk\/products\/global-marketing-management-8th-edition-by-warren-j-keegan-gautam-dutta","provider":"Multan Kitab Ghar","version":"1.0","type":"link"}