{"product_id":"consumer-behavior-12th-edition-by-leon-g-schiffman-joseph-wisenblit","title":"Consumer Behavior 12th Edition by Leon G. Schiffman \u0026 Joseph Wisenblit","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eConsumer Behavior (12th Edition)\u003c\/strong\u003e by \u003cstrong\u003eLeon G. Schiffman\u003c\/strong\u003e and \u003cstrong\u003eJoseph Wisenblit\u003c\/strong\u003e is a leading marketing textbook that provides a comprehensive understanding of how consumers make purchasing decisions and how businesses can develop effective marketing strategies. This edition explores the psychological, social, and cultural factors that influence consumer choices in today's dynamic marketplace.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe book covers essential topics including \u003cstrong\u003econsumer decision-making processes, consumer motivation, perception, learning, personality, attitudes, social influences, cultural factors, market segmentation, digital consumer behavior, online shopping behavior, branding, advertising, and marketing research\u003c\/strong\u003e. Real-world examples, case studies, and practical marketing applications help students understand how consumer insights drive successful business decisions.\u003c\/p\u003e\n\u003cp\u003eIdeal for \u003cstrong\u003eBBA, MBA, Marketing, Business Administration, Management, Advertising, and Commerce\u003c\/strong\u003e students, this textbook is an essential resource for understanding modern consumer behavior and developing effective marketing strategies.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cp\u003e✔ Original 12th Edition\u003cbr\u003e✔ Written by Leon G. Schiffman \u0026amp; Joseph Wisenblit\u003cbr\u003e✔ Comprehensive Coverage of Consumer Behavior Concepts\u003cbr\u003e✔ Consumer Psychology \u0026amp; Decision-Making Analysis\u003cbr\u003e✔ Covers Motivation, Perception \u0026amp; Learning\u003cbr\u003e✔ Social, Cultural \u0026amp; Personal Influences on Consumers\u003cbr\u003e✔ Digital Marketing \u0026amp; Online Consumer Behavior\u003cbr\u003e✔ Real-World Marketing Examples \u0026amp; Case Studies\u003cbr\u003e✔ End-of-Chapter Questions \u0026amp; Applications\u003cbr\u003e✔ Premium Quality Printing\u003cbr\u003e✔ Durable Paperback Binding\u003c\/p\u003e","brand":"Multan Kitab Ghar","offers":[{"title":"Default Title","offer_id":47658962059413,"sku":"140265","price":810.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/2000\/7061\/files\/Consumer_Behavior_12th_Edition_by_Leon_G._Schiffman_Joseph_Wisenblit.jpg?v=1785597416","url":"https:\/\/mkg.com.pk\/products\/consumer-behavior-12th-edition-by-leon-g-schiffman-joseph-wisenblit","provider":"Multan Kitab Ghar","version":"1.0","type":"link"}