Contents:

Understanding Business Activity 

Business Activity
Classification of Businesses
Enterprise, Business Growth and Size
Types of Business Organization
Business Objectives and Stakeholder Objectives

People In Business

Motivating Workers
Organization and Management
Recruitment, Selection and Training of Workers
Internal and External Communication

Marketing

marketing Competition and the Customer
Market Research
Marketing Mix
Marketing Strategy

Operations Management

Production of Goods and Services
Costs, Scales of Production and Break-Even Analysis
Achieving Quality Production
Location Decisions

Financial Information and Decisions

Business Finance: Needs and Sources
Cash Flow Forecasting and Working Capital
Income Statements
Balance Sheets
Analysis of Accounts

External Influences on Business Activity 

Government Economic Objectives and Policies
Environmental and Ethical Issues
Business the International Economy