Contents:
Paper 1: Media: Functions, Contents and History

News
Feature Writing
Structure and Functions of Various Departments of National Newspaper
Ethics of Journalism
Press Laws
Mass communication in sub-continent
Role of Media in Pakistan
Social and Development Responsibilities of Pakistan Media
Importance of Radio TV Documentary and Live Programs
Difference between the News of Print Media and Electronic Media

Paper 2: Communication, Advertising and Public Relations

Process of Communication
Barriers to communication
Principles of Effective Communication
Development communication and Development Journalism
Mass Communication
Two step flow of communication and Opinion Leaders
Public Relations
Propaganda
Advertising
Importance of Research in Advertising and Public Relations
Advertising as the Lifeblood of Media